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8 Amazing Branding Styles for Custom Beanies - image  on https://blog.delusionmfg.com

8 Amazing Branding Styles for Custom Beanies

So, you’ve decided on custom beanies to take your brand to the next level, now what?

There are so many options, styles, fabrics, etc. available when putting together a design for custom beanies. This can get extremely confusing and borderline overwhelming, but don’t worry Delusion MFG can help. A lot.

Wouldn’t it be nice to have a Beanie Branding Cheat Sheet?

Well, that is exactly the topic that I will be covering in this blog. As I will provide you with in-depth looks, information, reference photos, and explanations on 8 branding/styling options for your custom beanies.

This cheat sheet will be your GO-TO for custom beanie branding now and in the future!

As I have discussed in previous blogs, branding for any custom headwear like a 5 panel hat or merino wool beanie is key in the growth of your business. The more we work together and get creative, the more success you will have. The main element that is beneficial here is “free promotion”.

Customers and clients will be happy to wear your apparel because of the great services you provide to them. (It’s all about how valued your customers are). But on the other end, they are providing you a service by promoting your brand for you. It is a WIN / WIN situation.

Fabrics for Custom Beanies

You’ve decided to move forward, but first, we need a base for your beanie. What fabric should you use? You can’t have a beanie without fabric. I will go discuss some of the industry secrets to choosing the right fabric for your beanie. There is a correspondence between branding and fabrics as well!

It is important to recognize your demographics as well as the climate in these situations!

Merino Wool Fabric – Merino Wool is the industry standard in creating a beanie. The soft, classic feel will leave you nice and warm while bringing the classic style to the table. Given the fabric makeup of merino wool, there are many benefits. These benefits for branding are very important to know. This fabric style is sturdy and is the best beanie fabric for a leather patch style of branding as well as more “full” designs. Nothing says classic like a nice leather patch or woven damask label. Don’t worry, I will discuss these soon!

Check out our merino wool beanies here.

Acrylic Thread Fabric – Acrylic fabric is a lighter, smoother alternative to Merino Wool. The tighter knit style of the thread is great for embroidery options as well as cuff fold labels due to thickness being less than Merino Wool. A lightweight option may be the best choice for the beginning of Winter or End of Winter.

Check out our selection of acrylic beanies here.

Acrylic Mixed Thread Fabric – Acrylic mixed fabric combines the thickness of a Merino Wool Beanie with the feel of an Acrylic Thread Beanie. This option also allows for two or more colors to be used. Having this advantage really allows for a cool look for your clients.

See what I am referring to with our acrylic mixed beanies here.

It is important to realize that there are endless options with the fabric style of the beanie. There are no ends to customization and colors. Choose what you believe your customers would enjoy!

Pro Tip: Neutral Beanie colors are most popular in the Fall and Winter Months. More colorful and vibrant options are seen more in the Spring and Summer! But there is never a guideline to follow, be different!

Branding Options for Custom Beanies

I will break down 8 different branding options for your custom beanies to best fit your needs! This is your unofficial/official cheat sheet.

(1) Flat Embroidery – This is a classic style option. With this, the artwork will be embroidered directly onto the cuff (or other position) on the beanie giving a nice, clean look! This is best for more detailed designs with the overall feel of continuity throughout the beanie.

Red & Blue Custom Acrylic Mixed Beanies
Red & Blue Custom Acrylic Mixed Beanies

(2) 3D Puff Embroidery – This is something that is has grown in popularity recently. Your artwork will be embroidered with a raised presentation onto the beanie. The thread will extrude off the fabric and is best used for simple and bold designs.

Red 6 Panel <a href=Hat w/ Raised Embroidery” class=”wp-image-171″/>
Red 6 Panel Hat w/ Raised Embroidery

(3) Woven Damask Label – Another classic styling popular with many companies. You may have seen the classic Supreme logo in this option on almost all their headwear. Your artwork will be woven into a label that will then be stitched onto the beanie.

Woven Label on Custom Green Beanie
Woven Label on Custom Green Beanie

(4) Woven Cuff Fold Label – Take advantage of the entire beanie with this option! Some people like to wear a beanie cuffed, others uncuffed. With this option, you will have a label that goes over the cuff and can display artwork on both sides. When work, either way, you will be able to promote your brand! This is very popular due to the flexibility that can be used in designing the tag / how particular people like to wear their beanie!

Woven Cuff Label on Blue, Yellow, Grey & Green Custom Beanies
Woven Cuff Label on Blue, Yellow, Grey & Green Custom Beanies

(5) Satin Printed Label – Like the woven damask label, this is a tag that is sewed onto the fabric. The main difference is the texture of the tag (smoother, satin feel) while the artwork is printed onto the tag instead of woven into it. This is a great option for more detailed designs.

Satin Printed Label on Black 6 Panel Hat
Satin Printed Label on Black 6 Panel Hat

(6) Front Leather Patch – Ah, old faithful. The leather patch is unanimous with beanies, given its look and feel. With many leather color options to choose from, there are endless possibilities. But how will it look? There are options to deboss (press in) your artwork into the leather. This is done using a metal mold that is then pressed into the leather to create the depth effect. This classic look allows for a patch that will be the same color throughout. Now for those who want their logo to pop, there is another option. This would be debossed leather with Black Ink. The process is the same, but the mold will contain black color in the spots your artwork will be going. This allows for a distinct color difference, making your logo/artwork really stand out!

Leather Patch on Front of 4 Custom Beanies
Leather Patch on Front of 4 Custom Beanies

Debossed Leather Patch with Black Ink

Debossed Leather Patch w/ Black Ink
Debossed Leather Patch w/ Black Ink

(7) Woven Damask Patch – Like the woven label, this is a great option for more detailed artwork with a flat background. The difference is that the edge of this label will be merrow (or raised). This gives the look of an embroidery patch while maintaining more detailed branding within the label.

Woven Damask Patch on Grey Custom Beanie
Woven Damask Patch on Grey Custom Beanie

(8) Embroidery Patch – Classic, huh? The embroidery patch is for less detailed artwork. This option allows for all the artwork (other than the free space in the background) to be raised off the patch. The merrowed edge is a standard in regard to this.

Blue, Orange & Yellow Gold Embroidery Patches
Blue, Orange & Yellow Gold Embroidery Patches

Though I have covered the main branding options, there are so many new styles being created every day. This is truly exciting, as customization has been taken to a new level. The industry will continue to grow and grow alongside you.

ALSO, CHECK OUT:

Why Believe Delusion MFG

We have seen the results firsthand. We have been involved in the custom apparel industry since 2008, with previous experience in the brand apparel sector and hospitality industry. That’s almost 10 years of experience! We have seen how not only has society and technology continued to change but the growth of the small business. Delusion MFG can proudly say that we continue to team up with business (from big to small) around the world! We gladly lend our hand in helping businesses grow and succeed on the custom apparel spectrum.

Want some inspiration to get you started?  Feel free to check out our Instagram page. Our page shows just a fraction of the products we have created by working with our customers.

Also, make sure to browse our wide selection of products from hats to leather patches and everything in between on our website.

8 Amazing Branding Styles for Custom Beanies - image  on https://blog.delusionmfg.com

6 Key Style Trends for 2020/Different Approaches to Designing Fashion

Predicting the clothing market is sometimes like trying to predict the stock market, you can’t always put your finger on exactly what styles you should “buy” and what you should “sell”. But luckily, we are here to be your personal insider trader to show some key style trends moving into 2019.

Unless you have a Crystal Ball which allows you to be able to predict the future trends, deciding on what route your brand fashion trends should take on a seasonal and yearly level is borderline impossible. I will most likely guess that you are in the same boat as all of us when it comes to making these integral decisions.

8 Amazing Branding Styles for Custom Beanies - image  on https://blog.delusionmfg.com

But How Should I Approach Planning and Designing for a Style in the Dark?

After studying fashion brands from streetwear powerhouses fashion to high fashion, there is one tried and true method for looking forward, and it comes in the form of examining the past.

Now that I’ve let you on in the secret, we will dive in the past fashion trends and make a connection to the outcome of the New Year; and beyond.

Here are six insider style and branding trends that will be more than evident in Spring / Summer 2019.

8 Amazing Branding Styles for Custom Beanies - image  on https://blog.delusionmfg.com

1. Be Neutral

At the end of the day, there is one thing that has always been apparent in the fashion industry regardless of if we are talking about headwear, footwear, high-end, low-end, etc.; and that is keeping things neutral. But you may be asking what I mean by this, well it all comes down to the use of colors. Black, white, greys, tans, and more have always been at the forefront of style, sometimes you do not need a flashy color to make a big statement. The ability for these colors to essentially match anything you put together with it (especially black and white) give these color options a huge upside when it comes to fashion styling or branding.

8 Amazing Branding Styles for Custom Beanies - image  on https://blog.delusionmfg.com

2. It’s Simple

When we examine the largest and most successful brands from all over the world, they seem to have one thing in common and that is their simplicity. If someone would show us a series of photos of a brand icon from these brands, the simple design will spark an immediate response to most in identifying the correct answer. Not only does this go for logos, but for text as well; throughout fashion history most major brands have used simple fonts with no alteration. Both tricks and tips lend to a brand’s ease of marketability and readability, making a bold and simple statement doesn’t always yield an in-depth design or concept.

8 Amazing Branding Styles for Custom Beanies - image  on https://blog.delusionmfg.com

3. Back to the Future

No, I am not talking about the movie (honestly one of my personal favorites); but I am talking about looking at how the influence of different era’s have on our future. In different realms of fashion whether it be streetwear or high-end fashion, there is always a constant connection to the past. This not only honors those before us but allows us to cash in on trends that have had a steady following throughout the decades. You should always look to the past for inspiration, especially with the mixed genre art forms we have come familiar with this generation.

8 Amazing Branding Styles for Custom Beanies - image  on https://blog.delusionmfg.com

4. Nostalgia

 Depending on your target audience, as most of us get older we still hold our childhood dear to us, wishing that we were still young and remembering the “good ol’ days”. Therefore, we have seen a lot of nineties fashion trends lately because it is nostalgic to those in their mid to late 20’s. We could even say we explore times that we did not get to experience with the influence of books, movies, photographs, etc. and wonder to ourselves what it would be like live during those times. Unfortunately, the closest thing we can do to put ourselves in a different time period is wear the clothes and embrace the style, and that is exactly what many brands have incorporated into their current clothing and branding.

8 Amazing Branding Styles for Custom Beanies - image  on https://blog.delusionmfg.com

5. Stranger Things

Seems like I’m using a lot of pop culture references doesn’t it? Well I would disagree; pop culture is a direct influence of clothing and style trends. I am sure there are a lot of times where you will see something someone is wearing or an outfit in a Lookbook or Catalog and immediately ask yourself “what in the world?”, but that is exactly the reaction those brands want to get. By using something we may consider strange or weird, totally outlandish or next level out there, we become immediately hooked. This technique has been used in commercialization and marketing since its inception, something that raises eyebrows or sparks conversation will etch that image and brand into your head. I wouldn’t say it subliminal imaging through clothing, but I won’t deny that either. All of this can be achieved through both design and use of color, make something unforgettable, unknown and daring.

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6. Listen, Learn and Collaborate

At the end of the day, you have a target audience and a following you want to make an impression on. Regardless of which realm of fashion or branding you may fall into or crossover between, your best influence will always be your customers. Don’t be afraid to engage your following as not only are you looking to make quality products, but you want your business to grow. Ask questions, post designs, research businesses like yours, and never be afraid to approach professionals for answers, collaborate with others. No business has had success without clients, its plain and simple; and gaining an involvement in your process of branding is so key to gaining their continued support and getting a ton of notes in your “suggestion box”.

We want our clothes to make a statement, as they can be a direct reflection of ourselves.

We wish you the best of luck moving forward into the New Year and please do not hesitate to drop and questions comments directly on this blog page for us to lend some knowledge!

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ALSO CHECK OUT:

Why Believe Delusion MFG

Because we have seen the results firsthand. We have been involved in the custom apparel industry since 2008, with previous experience in the brand apparel sector and hospitality industry. That’s almost 10 years of experience! We have seen how not only society and technology has continued to change but the growth of the small business. DELUSIONMFG can proudly say that we continue to team up with business (from big to small) around the world! We gladly lend our hand in helping businesses grow and succeed on the custom apparel spectrum.

Want some inspiration to get you started?  Feel free to check out our Instagram page. Our page shows just a fraction of the products we have created working with our customers.

Also, make sure to browse our wide selection of products from hats to leather patches and everything in between on our website.